What you should be doing...If your business is NOT open

This is really an opportune time to take advantage of having EXTRA time and really sit down and do all the things that you never have time to do, whether it's enough of marketing, of training, of planning. This is the time that you want to take to do those things because, I'm telling you, coming out of this is going to be a different world. Customers are going to be more discerning. Many customers are going to ask "Where am I going to spend my hard-earned dollar?" Some of them may not even have an income, but they're still going to need to eat and they're going to be much more discerning, much more picky about who they patronize.

So if you're not open at this time, it's really important that you take advantage of the opportunity with no one around, employees not in the space, to really look at how you're doing business and, what's going to be your plan coming out of this? It can't be business as usual because the world is going to change, and we really have got to look at how we're doing things. I think during this time though, if a business is not open, it's really important that they maintain their visibility, maintain their presence.

Whether it's utilizing Zoom( Everyone is on Zoom right now), other platforms or using other forms of social media. It may be the time to boost your marketing campaigns, making sure that people that are on Instagram, Facebook, TikTok, and all of the other platforms, know that you are still in business. Because, coming out of this(and no one knows when we're going to come out of this), you want to make sure that your business is top-of-mind. People know that you're still around, you're still there and that they're able to support you.

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