Falling in Love - How to Ensure Customer Satisfaction in BusinessFeb 14, 2021
Make your first impression count
As it is popularly said: “you only have one chance to make a first impression”. This is true and the importance of creating a good first impression on your customers cannot be underestimated. Put yourself in the shoes of your customers, go through your business and look at it through their eyes, what would they like? What would put them off? Is there anything about your business that may dissuade them from coming back again?
Ensure you think through every single touch point your customers are likely to have with your business, from your advertisements and marketing strategies to the moment they walk into your establishment. You want to ensure that the first interaction a customer has with your business is a positive one because the truth is that if you fail to make a good impression the first time, you may not have the opportunity to change what has been imprinted in the customer’s mind about your business.
A customer satisfaction plan is essentially a part of your business plan focused on how to retain your customers and keep them happy with your business. One of the most important areas of this plan is in preparing for mistakes in business. The reality is that something will most likely go wrong along the line and when that happens, there has to be a system in place to ensure that such a problem is adequately addressed. If you do not address any problem you run into with your customers in the course of doing business with them, chances are, they are going to tell others about it and probably rant about it on social media
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Now, as a business owner, the last thing you need is bad reviews about your brand so you need to check it before it spreads further and does damage to the reputation of your business. Having a customer satisfaction plan in place is a way of telling your customers that they are highly regarded and respected by the business, that you care about their problems and you are willing to resolve any issue they may have with your business. You can bet people will love your brand if they feel like you value them.
No part of your customer relationship is negligible or irrelevant. Every single aspect of the relationship is important and you must treat it as such if you want to build a sustainable business. Always keep your customers in mind in whatever you do, think of how they will be affected by any decision you make. Do not just see your customers as a source of revenue and the customer relationship should mean more to your business than just taking their money. Beyond the transaction, ensure that you are serving and adding value to your customers. Because the goal is to keep them coming back for more, and that is not going to happen if you are not paying attention to the needs of your customers.
Treat your customers right, do what you need to do and you can be certain they will keep coming back to your business. Learn how to improve and manage customer satisfaction to enjoy the benefits that come with having a loyal and happy customer base.
Of course, if you need help you contact me at 516-500-1536 or go to my website, www.CustomerSatisfactionServices.com.
Chief Customer Satisfaction Officer/Founder
Bryan Service Companies , Inc.– Customer Satisfaction Services
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